A beautiful website is great, but it’s not going to help you grow your business if nobody sees it. So, how do you drive traffic to your page? How do you draw in a new audience, especially if you don’t have the funds to pay for advertising spots?

Getting Started with Social Media Marketing

There are tons of platforms out there today where you can connect with potential clients – Instagram, Twitter, LinkedIn, even TikTok – they’re all great options for building your online presence. The best place to start, however, is with your Facebook business page. 


Best practices are always changing, so it’s always good to look up tutorials posted within the past few months for tips. Once you’ve gotten your page set up, you’re ready to move on to your other platform pages. 

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The #1 Problem in Business Today

Sales people are being taught social media marketing by tech people, not business  people. They know the technology, but not how to sell. Be careful who you’re learning from – tech professionals will teach you how to use the software, platform, etc., but you also need to know what you should say once you’re there.

desktop computer displaying a Facebook page.

Why You Need a WOW Factor

It’s not enough to just set up your page – you need to add content that will draw people in and keep them there. Users are already inundated with a constant barrage of advertisements when they log into their social media accounts, so only posting about your product/service is not going to do anything to drive traffic to your page. You need a WOW factor: something that makes your business stand out from the rest, something that offers valuable content to your followers without actively selling them anything. Figuring out what this thing is for your company is critical to building your follower count.

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How to Find Your WOW Factor

Ask yourself: what makes me unique? What part of my business is different from my competitors? What part of my own story could people connect to on a personal level? 


Start by making a list of all your potential WOW factors. Give yourself time to brainstorm as many ideas as possible – if you’re worried about getting distracted by other tasks, set yourself a timer. Once you have your options gathered, take it to people you trust. Ask them what they think of the things you have written, and what they would say makes you stand out. Having this feedback from your inner circle will make finding your WOW factor much easier.

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Taking the Next Step

Once you have your WOW factor figured out, you’ll need to know how to incorporate it into your social media marketing strategy. That’s where expert Tony Giordano comes in. His course, the Online Marketing Blueprint, gives you step by step instructions on how to start building your online brand. Whether you’re just starting out or have been in business for a while, Online Marketing Blueprint will help you show off your business and bring in a brand new audience. Check it out today!