Make It Last.

June 4, 2026

How a Place Compounds Over Time

Most online content does not compound. A Place compounds because the architecture is built for return. Here is the mechanism that makes the difference.
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June 3, 2026

What kind of expert needs a Place?

Not every expert needs a Place. This piece names who does, who doesn’t, and the practical test that separates the two — so a prospect can self-identify in three minutes whether the category applies to them.
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June 3, 2026

Most experts are advertising a restaurant they haven’t built yet

Most experts are advertising a restaurant they haven’t built yet. They have the menu, the chef, the marketing. What they don’t have is a restaurant. When the food doesn’t sell, they conclude the marketing isn’t working hard enough. The marketing was never the problem.
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June 2, 2026

Why a website isn’t a Place

A website tells people who you are. A Place is where they go to experience the work. When experts treat the two as the same thing, the website ends up doing a job it was never built for, which is why it keeps feeling like it needs a refresh.
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May 28, 2026

What’s the difference between a community and a Place?

A community is a conversation space. A Place is the destination where an expert’s body of work lives. They do different jobs. Most experts collapse them.
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May 27, 2026

What’s the difference between a course platform and a Place?

A course platform delivers a paid educational product. A Place is the destination where an expert’s body of work lives, including the course. The difference is not a feature comparison. It is an architectural one. A course platform does one job well. A Place is the room that job happens inside. The two get compared…
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May 27, 2026

The Work, the Place, and Visibility: why the order matters

The order is Work, then Place, then Visibility. Every expert needs all three, but the layers have to be built in that sequence. Most experts skip the Place. They build the Work, then go straight to Visibility. That is why their attention works but their value leaks. The order is not a preference. It is…
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May 26, 2026

Why visibility leaks without a Place to receive it

Visibility produces attention. Attention without a Place to receive it leaks out as fast as it comes in. Most experts diagnose the leak as a visibility problem and buy more attention. They do not have a visibility problem. They have a landing problem. The visibility worked. There was nowhere for the attention to land. This…
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May 22, 2026

What is the Place where expert work lives?

The Place is the environment where an expert’s body of work lives so people can return to it, trust it, and use it over time. Here’s what that means, and what it isn’t.
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May 20, 2026

What is the Authority Triangle?

Every expert needs three things: the Work, the Place, and Visibility. The Authority Triangle names the order most experts get wrong.
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