Category: Founder Letters
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The pop-up trap
A webinar can prove someone will buy. It cannot prove they will come back. Most experts mistake the first for the second, and the mistake costs them years before they realize the demand they validated wasn’t the demand they were trying to build.
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What is LeaderPass?
A letter from the founder. I have spent twenty-five years around speakers, authors, and the people who hire them. The pattern I watched over and over was the same. Someone with real authority would walk off a stage to a standing ovation, go home, put their best material online, and watch it land like nothing…