Category: Observation Notes
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Why they ran the same training twice
During a Blueprint session with a client, their team mentioned they had been running the same training every quarter. Same content, same delivery, same material. I asked why. “Because repetition is what gets people to do it,” they said. I asked whether people were actually doing it. “Not really. That’s why we keep running it.”…
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The mailbox money misdiagnosis
Most experts who tell me they want passive income do not actually want income. They want the feeling of having built something that runs without them showing up every day. The two get conflated, and the conflation is what makes mailbox money so seductive and so often disappointing. The mailbox is the wrong organ to…