Tag: positioning
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What is the Authority Triangle?
Every expert needs three things: the Work, the Place, and Visibility. The Authority Triangle names the order most experts get wrong.
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What is LeaderPass?
A letter from the founder. I have spent twenty-five years around speakers, authors, and the people who hire them. The pattern I watched over and over was the same. Someone with real authority would walk off a stage to a standing ovation, go home, put their best material online, and watch it land like nothing…