Tag: positioning
-
The Work, the Place, and Visibility: why the order matters
The order is Work, then Place, then Visibility. Every expert needs all three, but the layers have to be built in that sequence. Most experts skip the Place. They build the Work, then go straight to Visibility. That is why their attention works but their value leaks. The order is not a preference. It is…
-
Why visibility leaks without a Place to receive it
Visibility produces attention. Attention without a Place to receive it leaks out as fast as it comes in. Most experts diagnose the leak as a visibility problem and buy more attention. They do not have a visibility problem. They have a landing problem. The visibility worked. There was nowhere for the attention to land. This…
-
What is the Place where expert work lives?
The Place is the environment where an expert’s body of work lives so people can return to it, trust it, and use it over time. Here’s what that means, and what it isn’t.
-
What is the Authority Triangle?
Every expert needs three things: the Work, the Place, and Visibility. The Authority Triangle names the order most experts get wrong.
-
What is LeaderPass?
A letter from the founder. I have spent twenty-five years around speakers, authors, and the people who hire them. The pattern I watched over and over was the same. Someone with real authority would walk off a stage to a standing ovation, go home, put their best material online, and watch it land like nothing…